E-Marketing 6th edition

ISBN:0132147556

ISBN13:9780132147552

Publisher:Prentice Hall

Authors:Judy Strauss, Raymond Frost

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E-Marketing Description

E-Marketing 6 Edition Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
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